CHANEL Rouge Allure Velvet #37 L'Exuberante. The name itself evokes a sense of confident vibrancy, a promise of bold color and luxurious texture. This isn't just a lipstick; it's a statement. It's a staple in many makeup bags, a testament to CHANEL's enduring legacy of creating high-quality, covetable cosmetics. This article will delve deep into everything that makes L'Exuberante such a sought-after shade, exploring its unique characteristics, comparing it to similar products, and ultimately determining why it holds such a special place in the hearts (and on the lips) of beauty enthusiasts worldwide.
The initial price point, often cited as around $70 (though significantly inflated prices exist online), might seem steep for a lipstick. However, the CHANEL Rouge Allure Velvet line, and L'Exuberante in particular, justifies its cost through several key factors: unparalleled quality of ingredients, sophisticated formula, luxurious packaging, and, of course, the iconic shade itself. The comparison to the vastly overpriced Rouge Allure Lextrait Lipstick – 858 Rouge Royal, listed at an exorbitant $7111, highlights the discrepancy between genuine value and inflated market prices. While both fall under the CHANEL umbrella, they cater to different needs and budgets, with L'Exuberante offering a superior value proposition for its price range.
The Shade: A Detailed Examination
L'Exuberante, often described as a "pink matte," is far more nuanced than that simple categorization suggests. It's a complex rose that transcends the typical "pink" label. Depending on lighting and individual skin tones, it can appear as a warm, dusty rose, a vibrant fuchsia-leaning pink, or even a subtle berry shade. This chameleon-like quality is one of its greatest strengths, making it surprisingly versatile for a bold matte lipstick. It's not a universally flattering "your lips but better" shade; instead, it's a statement hue that adds personality and confidence to the wearer.
The "matte" finish is crucial to understanding L'Exuberante's appeal. It's not a drying, chalky matte; instead, CHANEL's signature velvet formula delivers a comfortable, soft matte effect. The texture is incredibly smooth, gliding onto the lips without tugging or pulling. It feels luxurious and weightless, a far cry from the drying, uncomfortable mattes of yesteryear. This comfortable matte finish is a significant part of what sets the Rouge Allure Velvet line apart from other brands’ matte lipstick offerings. The formula manages to deliver intense pigmentation with a velvety soft feel, a feat of cosmetic engineering that many brands struggle to replicate.
Texture and Application
The application process is a delight. The bullet is precisely shaped for effortless application, allowing for both precise lining and a quick, even application across the lips. The creamy texture ensures that the color goes on smoothly and evenly, without any patchiness or streaking. Building up the color is easy, allowing for a sheer wash of color or a more intense, opaque look depending on the desired effect. The longevity is also impressive; while it's not completely transfer-proof, L'Exuberante boasts excellent staying power, lasting several hours with minimal fading or touch-ups required.
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